Report Design
Ajax Transportation Demand Management Plan
Client
Town of Ajax (via Hatch Mott MacDonald)
Industry
Municipal Government
My Role
Designer
Location
Canada
The Project
The Town of Ajax commissioned a Transportation Demand Management Plan to address the infrastructure needs of its growing population.
The technical draft needed to be refined into a polished public-facing report that residents could navigate and understand, while maintaining the accuracy and rigour required by the engineering team behind the content.
The project required careful design integration within an existing document structure, ensuring the final report felt clear, consistent, and appropriate for municipal communication.
The Thinking
This project came to me mid-production, with the template and overall document structure already established by another designer. My role was to strengthen the report within that framework and help bring the document across the finish line.
The primary contribution was developing infographics and iconography that translated technical transportation planning content into clearer visual forms for a general municipal audience. These graphics needed to integrate cleanly with the existing layout, support the established visual system, and add communicative value without making the document feel patched together.
The design work required restraint and consistency. Rather than introducing a new visual direction late in production, the focus was on improving clarity within the system already in place: refining hierarchy, aligning graphic treatments, and supporting the reader through complex civic infrastructure content.
What This Demonstrates
