Glowing Hearts Kids Co.

Glowing Hearts Kids Co. is a modern baby fashion accessory brand that combines style, sentimentality, and a handcrafted touch to create meaningful products for parents and their little ones.

Logo Design, Branding and Identity, Packaging Design

Glowing Hearts Kids Co. needed a visual identity that reflected its modern yet sentimental approach to baby fashion accessories. I designed a logo, business cards, and packaging stickers that combined style with a handcrafted feel to convey the essence of the brand.

For the logo, a casual modern brush typeface was paired with a delicate, childlike handwritten font, emphasizing the handmade quality and connection to the target audience. A surrounding circle symbolized a parent’s embrace, while the heart represented love and care. The monochrome palette complemented the bold, high-contrast patterns on the packaging, designed for seasonal updates.

The business cards added a personal touch by featuring a photo of the owner’s daughter, both the inspiration behind the brand and a way to showcase the accessories. This heartfelt detail created a deeper emotional connection between the brand and its customers.