Report Design
The Bay Prosperity & Resilience Strategy
Client
Barrow, South Lakeland, and Lancaster Councils (via Hatch)
Industry
Municipal Government
My Role
Lead Designer
Location
United Kingdom
The Project
Three neighbouring UK local authorities needed a shared visual identity and economic strategy report to support a bid for investment from the UK Central Government.
The project required uniting three distinct communities under a single regional identity while presenting complex economic data to government stakeholders and potential investors. The work needed to feel credible, place-based, and persuasive — not simply as a report, but as a visual argument for shared regional potential.
The entire project was managed remotely from Canada, requiring clear communication, disciplined file management, and careful coordination across time zones with a multidisciplinary team.
The Thinking
The report was the centrepiece of the project. Its purpose was not simply to contain economic data, but to build a clear case for investment through structure, pacing, and visual storytelling.
I developed a visual-first report system that guided readers through complex insights in a deliberate sequence, allowing the argument to build progressively. Custom maps and tailored diagrams translated regional data into visual relationships that were easier to understand, compare, and remember.
Typography and hierarchy were used to give key recommendations and data points the right level of emphasis, preventing important strategic messages from getting lost in dense analytical content.
The regional logo was developed around the shared geography of the area. “The Bay” provided a grounded visual anchor that connected the three authorities through landscape rather than institutional branding. The identity supported the credibility and coherence of the report without overtaking it; the report remained the primary strategic tool.
Managing the project remotely added an operational layer to the design work. Clear version control, structured files, and responsive communication helped keep the team aligned across locations and time zones.
What This Demonstrates
