Glowing Hearts Brand Identity
The Client: Glowing Hearts Kid Co. is a modern baby fashion accessory company.
The Objective: The owner wanted a modern logo, business cards, and packaging stickers with a handcrafted feel to brand her new business.
The Design: I paired a modern casual brush typeface with a thin “childlike” handwritten typeface to represent both the handmade quality of the products and the target market. The surrounding circle symbolizes a parents’ embrace and the heart a parents’ love. The simple black and white palette work beautifully with the high contrast, bold patterns packaging that can be switched out season-to-season. For the business cards, I used a photo of the owner’s daughter and inspiration for the line. Not only was this a great way to display the products but creates an emotional connection between the owner and her customers.