Plan it with Confidence Brand Indentity
The Client: Plan it with Confidence (PIWC) is a wedding and events planning company. Focusing on wedding planning initially to build their brand.
The Objective: The owner wanted a feminine and romantic brand identity, that includes a logo, business cards, signage and website (built from a WordPress template).
The Design: I paired a modern script with a sans serif along with a muted colour palette to create the look and feel the owner wanted. I designed the logo to emphasize the word “confidence” to highlight the key brand value.
PIWC was building their brand and focusing on the wedding industry and wedding shows was key to their marketing strategy. As such, they needed a large banner for their booth as well as additional signage to create a more engaging booth. I utilized PIWC event photography and striking stock photography to highlight their work and have clients see themselves in the imagery. The chosen images focused on the details, the couple and their guests. I purposely chose this imagery to convey the brand values of precision and being customer-centric. This photographic strategy was translated to the website, using large striking imagery with lots of white space.