Good design doesn’t have to feel complicated, I sort the details so you don’t have to.
Whether you know exactly what you need or you’re still working it out, I’ll help you get there. I work with businesses, non-profits, and organizations of all sizes, and I understand that design can feel overwhelming if it’s not your area. My job is to ask the right questions, make the process straightforward, and deliver something that works — for your audience, your budget, and your goals.
Katie didn’t just design our brand — she taught us what branding actually means.
Brit Armstrong & Steph Guthro, Owners, 2418 Nails Inc.
Branding & Visual Identity
Maybe you need a logo. Maybe you need a full visual system. You might not know yet — and that’s completely fine.
I work with small businesses, non-profits, and municipal projects to figure out what makes sense for where you are right now. Sometimes that means a single mark done well. Sometimes it grows into a fuller identity system that keeps everything looking consistent across your website, documents, signage, and other materials.
What this can include:
- Logo Design: A primary mark and supporting variations built to work at any size and in any context.
- Full Visual Identity: A complete visual system that works across digital, print, signage, and everything in between.
- Brand Guidelines: A practical reference document so your brand stays consistent, whoever is using it.
- Print & Marketing Materials: Brochures, flyers, stationery suites, and one-off print pieces that need to look polished and on-brand.
What you get
- A clear, cohesive visual foundation that helps your organization look professional, consistent, and easy to recognize.
Reports, Proposals & Publications
I specialize in turning long-form, technical content into publications people actually want to read: proposals that persuade, reports that inform, and plans that build trust.
What this can include:
- Proposals & RFPs: Visually compelling layouts that help your submission stand out and guide the reader through your narrative clearly and confidently.
- Reports & Publications: Annual reports, impact reports, master plans, and long-form documents designed for readability in both print and digital formats.
- Infographics & Data Visualization: Custom infographics, icons, charts, and diagrams that turn complex information into something people can actually understand.
What you get
- Professionally laid out digital and print reports, data visualization, and custom infographics that help your message land.
Signs, Events & Physical Spaces
When your work needs to show up in a physical space, I design the marketing materials, informational graphics, and signage that represent your organization clearly and consistently — wherever they end up.
What this can include:
Events: Branding, banners, pull-up displays, wayfinding graphics, and print-ready event collateral.
- Workplace & Site Signage: Interior and exterior signage, plus branded environmental graphics for offices, facilities, and municipal sites.
- Exhibitions & Public Displays: Exhibit panels, interpretive graphics, and display layouts for installations, public projects, and community displays.
What you get
- Clear, production-ready design for physical environments that helps people navigate, understand, and engage with your message.
Design Consult
A Design Consult is a focused session for clients who know they need design support, but aren’t quite sure what that support should look like yet.
It’s the place to start if you need help choosing the right approach before investing in a project. We can talk through your goals, look at what you already have, and figure out the most practical next step.
What a consult can help with
- Deciding whether you need a logo, a visual identity, or a refresh
- Clarifying what type of design support your project actually needs
- Reviewing early ideas, references, or existing materials
- Getting a second opinion before moving ahead
- Understanding scope before starting a bigger project
Best for
- Organizations that are still shaping their direction
- Clients who want expert input before making decisions
- Projects that need clarity before production begins
What You get
- A focused conversation about your project
- Practical advice on the best way forward
- Clear next steps you can act on
- A better understanding of what to invest in, and what to leave out
Design Strategy & Guidance
This service is for clients who need a more senior level of support — not just help with what something looks like, but guidance on how it should work.
You might already have a project in motion and need an experienced eye to help steer it. Or you may need someone who understands both design and marketing to help shape a stronger approach from the beginning.
This is where my experience in proposals, communications, and in-house design becomes especially valuable.
What this can look like in practice
- Reviewing an RFP or proposal and helping shape the visual approach
- Providing art direction for a report, publication, or campaign
- Reviewing existing materials and identifying where the system is falling short
- Offering guidance during key stages of a project
- Helping a team make stronger design decisions before moving into production
Best for
- Clients who need senior-level creative input
- Teams that need help steering a complex project
- Organizations that want thoughtful, practical guidance rooted in experience
What You get
- Clear recommendations based on your goals and constraints
- Strategic creative direction from someone who understands both design and communication
- A more confident path forward before production begins