Brochure Design
Hatch Corporate Marketing Brochures
Client
Hatch / Hatch Mott MacDonald
Industry
Engineering Consultancy
My Role
In-House Graphic Designer
Location
Canada / Global
The Project
During my time at Hatch, I produced corporate marketing brochures used for international business development across the firm’s multidisciplinary engineering practice.
As a large global organization, Hatch operated within an established corporate brand system. The work required a careful balance: creating materials that felt polished, competitive, and specific to the opportunity while maintaining the consistency expected of a firm pursuing major engineering and infrastructure contracts at an international level.
Although Hatch had an established design team, I worked largely independently within my sector, managing layout decisions, image selection, hierarchy, and brand application across multiple brochure formats.
The Thinking
The key discipline in this work was understanding where the brand system allowed room for creative elevation and where consistency needed to take priority.
For Hatch projects with more rigid corporate templates, the focus was on refinement within the framework: stronger typographic hierarchy, more deliberate image selection, cleaner pacing, and clearer information flow. The goal was not to override the brand system, but to make the work feel more considered and more effective within it.
For Hatch Mott MacDonald projects where templates were less prescriptive, there was more room to develop bespoke layouts that communicated the firm’s capabilities with greater visual impact. That required the same brand judgement, but with a wider creative range.
Both approaches called for independent decision-making: knowing what could be pushed, what should remain consistent, and how to create business development materials that felt credible to technical audiences while still standing out in a competitive market.
What This Demonstrates
