Case Study

The Subway Extension Proposal

Client

Metrolinx and Infrastructure Ontario Ontario's provincial transit agency and its infrastructure delivery partner, responsible for some of the largest transit and infrastructure projects in the country.

Scope of Work

Proposal Design, Document Formatting, Infographics, Large-Scale Project Graphics

Location

Canada

Timeline

Six months

The Challenge

When a major transit infrastructure project goes to market, the team pursuing it has to do more than prove they can build well. They also have to present their plan clearly, credibly, and with confidence.

For a project of this scale, that meant hundreds of pages of highly technical content that needed to feel organized, visual, and easy to follow. The challenge was not just design. It was making complexity legible under serious time pressure.

The Approach

Working as the lead designer embedded in the pursuit team, I was responsible for the full graphic scope of the proposal. Over six months, I produced more than 450 individual graphics, including diagrams, infographics, organizational charts, and formatted layouts that helped turn dense technical and strategic content into a cohesive proposal.

Because the project involved a large group of contributors — including engineers, project managers, and business development leads — consistency was just as important as speed. I worked closely with proposal and technical leads, managed incoming content from multiple consultants, and directed additional designers who joined the team during peak periods.

The Result

The proposal was recognized internally as one of the strongest the team had produced. Senior leadership across Kiewit and the broader consultant group praised both the visual quality of the submission and the sheer volume of work delivered.

The experience and capability demonstrated through this pursuit also contributed directly to my promotion to Creative Lead for Canada.